Sugar gets a bad rap these days. You don't have to look very far to find an article, report or opinion about how too much sugar is contributing to poor health, obesity, diabetes, or any other number of maladies. (Also what about those kids running around in circles making high pitched screeching sounds at Ikea... I'm just sayin') Here at Q, we don't think sugar is so much the problem as too much sugar. After all, human beings have been consuming sugar for tens of thousands of years as part of our natural diet of fruits and vegetables. A lot of the sugar issues of today are simply a result of too much of the stuff.
I'll start with the amount of sugar in Q Energy. Each serving of Q Energy contains only 4 grams of organic cane sugar. For those of you who are spatially challenged like me, that means a full bottle of Q has only 1 standard teaspoon, which happens to equal 1 standard sugar cube, of organic cane sugar. Here's a helpful photo. Bottom line: it isn't much. Someone's Granny puts that in her little cup of tea. Anyway, I'll come back to that.
So what's the problem with too much sugar? In an American Health Association Scientific Statement, a massive raft of really smart people get together to make an important statement about sugar in the modern diet. It includes the following:
"Excessive consumption of sugars has been linked with several metabolic abnormalities and adverse health conditions, as well as shortfalls of essential nutrients."
The emphasis is mine. I encourage you to read the whole statement. The AHA posse of lab coats commence with the correlation between high intakes of sugar and the rightfully scary sounding "worldwide pandemic of obesity and cardiovascular disease." I'm thinking some kind of zombie apocalypse when they say that, but just really slow fat zombies. They also neglect to say anything about those kids at Ikea, but that's probably just a lack of funding.
After the alarm bells, the AHA does give us some useful guidance:
"A prudent upper limit of intake is half of the discretionary calorie allowance, which for most American women is no more than 100 calories per day and for most American men is no more than 150 calories per day from added sugars."
As noted above there isn't a lot sugar in Q Energy - only 4 grams which is a mere 15 calories. A single serving of Q Energy which makes a generous ~700ml (24oz) bottle works out to 15% of the AHA "prudent upper limit" for women and 10% for men. Not much at all. It is also worth noting that there are no artificial sweeteners in Q which can be just as problematic as high doses of sugar.
To further put this in perspective, one bottle of Gatorade (of an equal volume to Q) contains 42 grams of sugar (more than 160 calories). That's 10.5 sugar cubes! For women this is more than 150% of the AHA prudent upper limit of added sugar, and for men it's just over 100%. Yeah, that's just one bottle. You can see a sugar comparison with some other common drinks over on the Q Energy FAQ page. (Click on 'What about caffeine and sugar?") or you can see more information over at Sugar Stacks. If you check that out chances are you'll agree with the AHA: we're getting too much added sugar.
So here at Q Energy, we're offering an effective energy drink that tastes great, has just a little organic cane sugar and contains no artificial anything. We're pretty stoked about that and hope you are too. In the next part of this blog post, I'll explore a little more about the difference between types of sugar without trying to make your eyes slam shut faster than a broken electric garage door. Now, go outside and do some awesome.